Chengdu YQJ Creative Cultural Development Co., Ltd.

Founded in 2017, "Paper Play" is an international design team specializing in using paper as a medium to deliver creative solutions for museums, art galleries, and commercial spaces. We have experienced designers with both artistic and commercial vision, and we maintain close artistic collaboration with top art academies in China (such as the Central Academy of Fine Arts).

Core Services

• Develop Cultural IP Products: Transform cultural elements into popular products loved by tourists. We have successfully developed over 1,000 original IP products.
• Special Exhibition & Space Design: By leveraging the unique shapeability of cardboard, we create immersive exhibitions and thematic commercial displays, enhancing the appeal of the space. We have over 1,000 successful projects worldwide.
• Integrate the Supply Chain of Cultural and Creative Products: We have linked up with over 150 high-quality cultural and creative brands, providing a wide range of cultural and creative products for our channel partners.

Advantages & Resources

• Extensive IP Resource Pool: We have a reserve of over 300 artists and IP resources, enabling us to provide customized designs based on local Vietnamese culture (e.g., Water Puppetry, Ao Dai, Cham art, etc.).
• Experience in the cultural and museum industry: In China, we have established strategic partnerships with over 40 key museums and are well-versed in the methods of transforming cultural IP.
• Omnichannel Execution Capability: With 6 directly-operated stores and over 300 collection store channels in China, we are more familiar with the products and the market.

Inquire Now
By utilizing paper, which is a sustainable and emotionally resonant material, we specialize in transforming complex cultural stories into beautiful products that can be seen, touched, and taken away. Inquire now to learn more about us.